«Create two different consumer profiles for a fictional fitness coaching brand. List the things you think are important to include in a consumer profile and show your research.«
The first thing I did was to find a clear target group for the fitness coaching brand. I went through all the demographic, psychographic and lifestyle factors, and wrote some key words for all of them. I ended up with wanting to create a gym for mothers. The things that make this gym different from others is that it is just for women, it has online coaching as well as in-gym personal trainers, classes especially made with prenatal and postnatal exercises in mind etc. It also has a childcare where you can drop off your kids while working out. The gym is for women with all ethnic backgrounds, single, married, studying or working doesn’t matter, but you have to be a mother. I made two customer profiles with two different types of women who would go to this gym.