Part 1
Create your own table with details about the archetypes we discussed today:
Part 2
If you were creating a brand for your own portfolio, to represent your personality, which archetype would you choose? How would this archetype be presented with the:
- Overall visual style (use three descriptive words)
- Fonts (choose two fonts)
- Colour (create a colour palette)
- Layout (use three descriptive words to define this)
- Photography style (use three descriptive words to define this)
Part 1

Part 2
Overall visual style: Minimalistic, interesting, clean
Fonts: Butler, Aleo, Woodland
Color: White, Black, Cream/beige, Green, Red
Layout: Clean, easy to navigate, with interesting twists
Photography style: high quality, black and white, creative