For this lesson task you must review three eCommerce websites, preferably small businesses (not in the category of Amazon or Walmart). Give star ratings out of five for the following categories:
- First impression
- Trust/credibility established
- Loading time
- Professionalism
- Creativity
Along with the star rating for each category, name three reasons for your rating and one suggestion on how to improve the rating.
Combine the star ratings and reasons for each website in a creative and visual way and post it to your WordPress blog.

EllenKvam is a norwegian small business that sells jewellery.
First impression: ****
Trust / credibility established: ****
Loading time: *****
Professionalism: ****
Creativity: **
The website looks clean and is pretty easy to navigate, the items is displayed in a good way. The main thing that gave me a not so good first impression is that the logo looks very «home-made». It has a grey box around it that should be transparent and the quality is bad, so that’s the first thing I would change. I can’t see any contact page either, but they have a live chat so that’s good.


First impression: *****
Trust / credibility established: ****
Loading time: *****
Professionalism: ****
Creativity: *****
This website has a very good and creative visual design, I love the landing page, and the items is displayed in a cool way I haven’t seen before. It made me want to explore the whole page. When you click «shop» it sends you to a new page with info about shipping and prices but no items to shop, I had to click around the page to actually find the items, so that’s something that could have been done better.

First impression: ***
Trust / credibility established: *****
Loading time: *****
Professionalism: ****
Creativity: **
This website looks like any other online clothing store, nothing exciting about it but it looks professional enough and is easy to navigate. I personally don’t like the logo so that’s one of the things that didn’t give me a perfect first impression. There is no contact or about us page, but there is some contact info in the footer. I would change the header and add some more exiting elements to the website.