LT 1.1 Create a logo

LT 1.1 Create a logo

Develop a name for a dog food product. Design a logo for this product, using full colour. The logo must contain a main visual and typography. (Use the “People Saving Pets” logo as a guide – this does not mean your design should be the same, it is simply an example.) Follow each of the fundamental steps outlined above, in that sequence and take note of what needs to be handed in as you progress through these steps:

  • Exploration – Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.
  • Focus – Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.
  • Construction – Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo. Hand in your drawings as scanned PDFs.
  • Testing – Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.
  • Refinement – Choose your final design and execute it in Adobe Illustrator, along with the name of the product. Hand in your final logo as an A4 PDF.

I started to sketch thinking I wanted to call my dog food brand «Good Dog», than I changed it to «Fido» before I ended up with «Fido & Max». I made a lot of very different sketches before choosing the three I liked the best.

The three sketches I liked the most and wanted to further develop was the two «Fido and Max» logos with the french bulldog illustration, and the «Good dog» logo with the dogs face to the left on the upper right picture. I asked my boyfriend and a colleague which of the three ideas they enjoyed the most and with their help I chose to digitalise the «Fido and Max» version with the bulldog illustration above the name. I also made some digital sketches before moving to the actual logo.

After playing around in illustrator I chose a font called «chinchilla» as I loved the playfulness of it, and felt like it really matched the illustration. This is how the finished logo turned out:


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