«Look at the mood board you created in the previous lesson task and use it for inspiration to create a logo for the fitness coaching brand.
You are free to choose whether you want to add a tag line or not.»
When I created the moodboard I didn’t add much visual identity like fonts or colors, so I was pretty clueless about how this logo should look like design-wise. To start the process I had to create a suitable name for the Fitness coaching brand, and I ended up with Femme Fitness. I wanted to emphasis that this is an all girl gym.
Then I made some quick sketches on paper.
I ended up with a version of the first sketch, and also one similar with the text placed differently. I will post pictures of both, but the last one is the final logo as I think it worked best. I used the font Shree Devanagari 714.
AHV design 